Export promotion trade strategy in kenya

export promotion trade strategy in kenya

internet and through social media platforms. Firms should consult closely with locally-based advertising firms to obtain leads on accepted advertising norms and adapt material to fit local preferences and values, including translation into target languages such as Kiswahili. Kenya, trade, development and. Product complaints are now easily reported via various social media. Today, EPC is the focal point for export development and promotion activities in the country. Prepared by our.S. Advertising on radio is often translated to fit some of the major tribes. To excel in positioning, kenya s goods and services as products of choice in the regional and international markets. Department of Commerce utilizes its global presence and international marketing expertise to help.S.

Secretary for Industry (c Trade Cooperatives CS Honorable Peter Munya (r ) and other key stakeholders during the launch of the National. Export, development and, promotion Strategy during the 2nd, kenya Trade. Week and Exposition 2018, from the 30th July to 3rd August 2018 at the kicc. Export Promotion, council in collaboration with the Africa. Export, import Bank held a half day seminar.

Kenya has 42 different ethnic groups, and radio and TV stations have vernacular sub-stations and programs that cater for these groups. With its network of 108 offices across the United States and in more than 75 countries, the.S. The, export, promotion, council (EPC) is, foreign exchange hkd to php kenya s premier institution in the development and promotion of export trade. Our Mission, to attract, expand and sustain the market share. Established in 1992, EPCs primary objective was to address bottlenecks that were facing exporters and producers of export goods and services with a view to increasing the performance of the export sector. Includes web links to local trade fair or show authorities and local newspapers, trade publications, radio/TV/cable information. Companies sell their products and services worldwide. Commercial Service trade specialist in the.S. Kenya has several daily newspapers, with. Over time, the EPC has fully embraced the mandate of co-ordinating and harmonising export development and promotion activities in the country, providing leadership to all national export programmes. The Council was therefore established for the purpose of giving an outward orientation to an economy that was hitherto inward looking.